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PR human interest story
This photograph was originally taken for a human interest story which was published in a local newspaper.The lady had entered a competition to find the best singing voice on the `phone, and she is holding a CD of her 'phone songs.
She was also hoping to sell copies of the CD.
Paul Gooch Images
Public relations photography
Public relations photography and branding, PR human interest story
(click on a photo to enlarge it(( all photos are low resolution gifs, the original photographs were supplied to the PR firms as high resolution jpegs)Public relations photography and branding
In this context, branding is when a public relations photographer
incorporates a company brand name or a logo that signifies a
company brand name in the photographs
that he\she takes. Sometimes
PR agencies ask their photographers to brand their
images, sometimes they won't. I've never known a PR
firm to request a certain
percentage
of branded photos and a certain percentage of non-branded photos.(click on the photo to enlarge it)
Photojournalism style PR photograph
Two girls play an arcade game at a public relations photography shoot. Some PR agencies request a few photojournalistic or editorial style pictures like this when they contact public relations photographers.
Unavoidable branding
Branding is sometimes unavoidable, and sometimes it may not be the kind of branding that the PR firm was expecting.
The photo of the boy in the football (soccer) outfit is branded with the company name of Carlsberg, although this company was not involved in the photoshoot.
I didn't particularly want its brand name in the
photo, and
probably the PR agency didn't either. But it was
unavoidable. Every
football team is sponsored by a company, and every picture of
someone in a football outfit is branded with that company's
name or logo. This might or might not be a problem for PR photographers and for PR companies, but it isn't a problem for the company that's doing the sponsoring, of course.
Avoidable branding
Sometimes it's possible to take a picture that has branding and an almost identical picture that doesn't have branding. The photograph of the people holding the inflateable train shows how branding can be included and excluded from a photograph.In one photograph they are just holding the train, but in the other image they are holding it in front of a sign. The sign has a company name on it and there's also a map of the company premises on it so this photograph has branding..
But by supplying the PR agency with two different versions of the same picture I've avoided this branding. The PR firm can either use the picture that has branding or it can use the picture which doesn't have branding.
There's also some `unavoidable branding' in both photographs, because they both reveal the brand of the inflateable train. But again, if the PR photographer and if the PR agency want the picture, they have to be realistic about branding.
The newspaper could have edited out the information about the CD. Or it could have left it in the story, mentioned what the CD was called and how to buy it. If it did this, it would be giving the lady free publicity - almost acting as her advertising agency.
PR justice
There would be a kind of `PR justice', it would be fair, to give her the free publicity. She had given her story to the newspaper so she deserved something in return.When the newspaper published her story it did mention the CD, and where to buy it.